Being a dental practitioner can involve very long hours wearing multiple hats. But don’t let the daily juggle in-house prevent you from taking advantage of one very powerful out-of-house tool. Your digital marketing strategy can greatly affect the health of your business. Ready to build your profitability and provide an enhanced patient experience? We’ve got you there.
- Where are you positioned?
According to Inc.com, a survey of more than 1,700 U.S. adults found that 80% of respondents used the internet to make a healthcare-related search before seeking services.
If you search for dental services in your area, where would we find your practice?
Did you know that the search results listed on the first page receive 95% of all web traffic? If you want to boost your standing with Google, start by updating your website frequently. A blog is a great way to deliver consistent and helpful content to potential patients that also boosts your SEO (Search Engine Optimization).
- Online reviews matter
In the very same survey, it was revealed that 9 out of 10 patients will choose the provider with better online reviews. And you might be surprised by the demographics. You might assume younger patients would be more easily swayed by online reviews, but in fact it was patients 60 and older who said they would choose a different provider after seeing negative reviews online.
- Up-to-date website
Once those potential patients arrive at your website, what will they find?
Did you know that about 6 out of 10 patients researching online will quickly leave an outdated website? And we can only assume they are also leaving with a negative perception of your practice.
Do you have a user-friendly site that helps patients get to know you and feel comfortable with your business? Do you make it easy for them to contact you or make an appointment? A surprising 80% of patients today prefer to schedule appointments online.
So, a frequently updated website with scheduling tools can help bring in not only more patients, but also more revenue.
- Reach further
When you do advertise your practice, consider digital options. The traditional marketing methods like tv, radio and print can be very expensive in comparison to their digital counterparts and provide even less reach.
More than 70% of the U.S. population uses one or more social accounts today—with Facebook reporting more than 235 million American users. Why not reach out to them more efficiently and more affordably with a Facebook ad?
You can attract more new patients, provide a better experience for the ones you have and increase your revenue with small steps that strengthen your online visibility.